This has kind of been the point all along...which is why the 961 was just a placeholder, as is the V4. TVS knows the small to mid CC market as well as Bajaj; it's just a name recognition issue. Nobody knew Bajaj Auto before they took over KTM, so now they have instant name recognition. TVS is trying that with Norton, and as said previously, who is Norton outside of the UK? That's a big hurdle, no matter if the new motorcycles are the second coming. That plus competition from everywhere and everyone. Kove is coming out with 400cc bikes, CF Moto already has 450cc bikes, and more to come. I think they have one more chance to make a dent in the market under the Norton name, then it won't matter after that.