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NorTriDuc said:
In the nearly 6 years since the purchase of Norton, we haven’t seen anything positive from Norton.
I don’t think even at 25k the V4SV would be enough to reel in buyers to support brand interest.

To date, Norton still has not produced anything of their own, nothing new, nothing fresh, nothing.

The 961 is over 15 years old now, over 5 of those years is under TVS ownership. How many more years do they think they can survive by barely selling just one vintage model?

CCM offered many models, lesser in price, made in England, high quality and top components etc.
I heard they may have a new lifeline. Let’s hope.
Click to expand...
I have read somewhere that the 961 will still be produced. A British air cooled parallel twin roadster, it’s perfect for what it is.
 
NorTriDuc said:
In the nearly 6 years since the purchase of Norton, we haven’t seen anything positive from Norton.
I don’t think even at 25k the V4SV would be enough to reel in buyers to support brand interest.

To date, Norton still has not produced anything of their own, nothing new, nothing fresh, nothing.

The 961 is over 15 years old now, over 5 of those years is under TVS ownership. How many more years do they think they can survive by barely selling just one vintage model?

CCM offered many models, lesser in price, made in England, high quality and top components etc.
I heard they may have a new lifeline. Let’s hope.
Click to expand...
If they have any faith in that V4 powerplant , why not continue to use it ? Retuned for touring duty etc.
 
TonyA said:
I thought that TVS should have focused on getting the price of the V4SV down to a sane level while making it better. Produce a version without all the polished parts , Showa suspension , wheels etc. Get it down to 25k and they will sell. 45k is a lot of money , too much for me.
Click to expand...
Also. trash (or bin) the CR, and create a true hooligan version of the V4.
Perhaps, It would not be able to compete with others (Ducati, Aprilia) on a pure power level, but aesthetically it would be a huge improvement.
And yes, get the price down from current stratospheric levels.
 
BritTwit said:
Can't someone on the other side of the pond get MOT numbers on the V4CRs sold?
Click to expand...
Best I can tell is it’s 5-7 (not sure if you add the two numbers together on the attached graph or if the ‘taxed’ represents the total)?

Either way it’s a low number. Especially when you consider some will have been registered by the factory and by dealers. So the number actually sold is gonna be very low indeed, it may actually be zero?

www.stillontheroad.co.uk

Norton V4 CR still on the road in the UK | Still on the Road

How many Norton V4 CR are still on the road? 14 licensed and 3 SORN in the UK as of 2025 Q4.
www.stillontheroad.co.uk www.stillontheroad.co.uk
 
NorTriDuc said:
NorTriDuc said:
In the nearly 6 years since the purchase of Norton, we haven’t seen anything positive from Norton.
I don’t think even at 25k the V4SV would be enough to reel in buyers to support brand interest.

To date, Norton still has not produced anything of their own, nothing new, nothing fresh, nothing.

The 961 is over 15 years old now, over 5 of those years is under TVS ownership. How many more years do they think they can survive by barely selling just one vintage model?

CCM offered many models, lesser in price, made in England, high quality and top components etc.
I heard they may have a new lifeline. Let’s hope.
Click to expand...
Click to expand...

Opinions… entitled to… n’all that NDT👍!

But I really don’t ‘buy in’ to this sort of commentary for a whole host of reasons we’ve discussed before. ‘have’nt seen anything positive from Norton’ - ‘since purchase’? Really?

Purchased in Apr 20. Solihull factory opens Nov 21. Not sure where the nearly six years comes from?

Frustration from enthusiasts is understandable, but how are we (a bunch of grumpy old Nortonistas) supposed to assess whether progress to date is too slow - we have no information.

We don’t know what they’re gonna release. Rumour is of multiple models/families, including all new superbike(s) and adventure model variants - with all new engine configurations. How slow is too slow? How long is too long?

We’d all like to see those new models yesterday, or certainly more detail of them. They’ve not provided that information for good reasons I suspect. Let’s just hope that they’re making the right decisions for the market.

CCM has been producing bikes consistently for the last 50+ years. Norton are effectively still in a startup phase - not really the best comparison. My guess is the leadership team is trying to make decisions that minimise the likelihood that Norton suffers the same fate as CCM.
 
Fast Eddie said:
Best I can tell is it’s 5-7 (not sure if you add the two numbers together on the attached graph or if the ‘taxed’ represents the total)?

Either way it’s a low number. Especially when you consider some will have been registered by the factory and by dealers. So the number actually sold is gonna be very low indeed, it may actually be zero?

www.stillontheroad.co.uk

Norton V4 CR still on the road in the UK | Still on the Road

How many Norton V4 CR are still on the road? 14 licensed and 3 SORN in the UK as of 2025 Q4.
www.stillontheroad.co.uk www.stillontheroad.co.uk
Click to expand...
Those figures correspond-ish with those on the How Many Left site (flawed as we know) - although that site has not been updated since Q2 of 24. So missing any sales over the past year or production.

Not a winning choice obviously, although it was always gonna be low volume.

Yer link above is corrupted FE.

IMG_2607.jpeg
 
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We know the first of the new models will be announced in Q4 of this year.. no doubt at Eicma. There will be a 450 built by TVS, with the same or similar engine as that used in the new BMW 450 twin.. as TVS built those for BMW. The 'big' bikes will be built in Solihull and I'm told will be V4s (''think Ducati' £20K plus') .. sports, touring adventure all using the same engine.. that engine will NOT be the current V4.. finally there will be a range of middle weights.. I suspect these models will be the new Commando.. in the same sector as the Triumph Bonnies.. but a little more upmarket. Last summer my dealer told me that Norton intended to cease production of the 961 when these new models are available. But all the UK dealers have asked Norton to continue making the 961, as they feel there will still be a small, but steady market for them in the UK.

If the 450 looks good, I'll probably buy one..
 
The thing on everybody’s mind when they see this image………………..……?

Exactly how did the Norton 961 Commando ever make it into the “Fast Bikes’ magazine!!!?

Cos there was’nt a Slow Bikes mag?🤔

IMG_2611.jpeg
 
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www.motorcycle.com

Norton Motorcycles Preparing for its Big Comeback

Norton Motorcycle has spent the last few years restoring its reputation, but 2026 is looking like they year it will really take off under the wing of its owner, TVS Motor Company.
www.motorcycle.com www.motorcycle.com

Spotted this one on FB on one of the groups posted by Allan, New Norton logos

Shame to see the old one go.

Having been in the print industry at the high end since I was a kid dealing with some of the worlds best brands I’ve had a lot of over exposure to some stuff by the best an it kinda feels a bit generic to me and far to modern,

Especially with allot of people my age all riding modern classics for that classic feel.

The circle version reminds me of a default template in a few bits of software for water marking,

I know it’s changed over the years even when Shelley bought Pa Norton out but this is a big departure would have been interesting if they had interviewed the designers over it,

I always liked the story of the original creation of the Norton logo,

I’m in my 30s but a bit of an outlier listening to Vinyl, an riding a 650ss an 1927 16h but still it kinda leaves me a bit cold,

Having said all that if that’s the direction the branding is going in itl be interesting to see the bikes maybe it’s a bit of an insight as to the style of what’s coming.

What’s everyone think fan of the new change?
 
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savingclassicmotorcycles said:
www.motorcycle.com

Norton Motorcycles Preparing for its Big Comeback

Norton Motorcycle has spent the last few years restoring its reputation, but 2026 is looking like they year it will really take off under the wing of its owner, TVS Motor Company.
www.motorcycle.com www.motorcycle.com

Spotted this one on FB on one of the groups posted by Allan, New Norton logos

Shame to see the old one go.

Having been in the print industry at the high end since I was a kid dealing with some of the worlds best brands I’ve had a lot of over exposure to some stuff by the best an it kinda feels a bit generic to me and far to modern,

Especially with allot of people my age all riding modern classics for that classic feel.

The circle version reminds me of a default template in a few bits of software for water marking,

I know it’s changed over the years even when Shelley bought Pa Norton out but this is a big departure would have been interesting if they had interviewed the designers over it,

I always liked the story of the original creation of the Norton logo,

I’m in my 30s but a bit of an outlier listening to Vinyl, an riding a 650ss an 1927 16h but still it kinda leaves me a bit cold,

Having said all that if that’s the direction the branding is going in itl be interesting to see the bikes maybe it’s a bit of an insight as to the style of what’s coming.

What’s everyone think fan of the new change?
Click to expand...
Looks crap, and generic.

Unsure why they would use this, rather than the totally recognisable classic script?
 
That was my thoughts Andy, if you look at the Triumph and Royal Enfield logos it’s still recognisable as what it was previously tying into the brand heritage and original design ethos.

Huge departure so will be interesting to see the bikes when they eventually come out,
 
Agreed. Changing something that’s instantly recognisable for something that isn’t doesn’t make a great deal of sense for a brand that trades on its history. Might be looking for a new customer base but surely they need to bring the existing one with them.

Leaving the logo as a constant gives them license to change the look of the bike as much as they choose to meet the market, but still remain recognisable as the iconic brand. Even to die-hard Norton enthusiasts.
 
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