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Agreed. Changing something that’s instantly recognisable for something that isn’t doesn’t make a great deal of sense for a brand that trades on its history. Might be looking for a new customer base but surely they need to bring the existing one with them.

Leaving the logo as a constant gives them license to change the look of the bike as much as they choose to meet the market, but still remain recognisable as the iconic brand. Even to die-hard Norton enthusiasts.
 
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savingclassicmotorcycles said:
www.motorcycle.com

Norton Motorcycles Preparing for its Big Comeback

Norton Motorcycle has spent the last few years restoring its reputation, but 2026 is looking like they year it will really take off under the wing of its owner, TVS Motor Company.
www.motorcycle.com www.motorcycle.com

Spotted this one on FB on one of the groups posted by Allan, New Norton logos

Shame to see the old one go.

Having been in the print industry at the high end since I was a kid dealing with some of the worlds best brands I’ve had a lot of over exposure to some stuff by the best an it kinda feels a bit generic to me and far to modern,

Especially with allot of people my age all riding modern classics for that classic feel.

The circle version reminds me of a default template in a few bits of software for water marking,

I know it’s changed over the years even when Shelley bought Pa Norton out but this is a big departure would have been interesting if they had interviewed the designers over it,

I always liked the story of the original creation of the Norton logo,

I’m in my 30s but a bit of an outlier listening to Vinyl, an riding a 650ss an 1927 16h but still it kinda leaves me a bit cold,

Having said all that if that’s the direction the branding is going in itl be interesting to see the bikes maybe it’s a bit of an insight as to the style of what’s coming.

What’s everyone think fan of the new change?
Click to expand...
Just flush this brand right down the toilet while they’re at it.
 
That logo really was the best thing they had going for them 6 years in....
It's over fellas
 
NPeteN said:
That logo really was the best thing they had going for them 6 years in....
It's over fellas
Click to expand...
Yeh, let’s not go too far Pete; hold the burial until the birth has happened!🤣

Let’s see what they come up with at EICMA in Nov. I’m expecting something a bit special - they hired Brian Gillan from MV Augusta for good reason - although he’s more involved in the technical rather than design areas.

Maybe their market research/analysis shows less emphasis being put on the logo than we might think - I reckon it’s a mistake, but only time will tell.
 
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BritTwit said:
The inmates took over the asylum there.
They made Jaguar a laughingstock.
That debacle should be taught in universities around the world of what to never do in business.
Those responsible should be tarred, feathered, and ridden out of town on a rail.
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Dealing with the same mindset in upper management now.
Like a slow motion train wreck
🤯🫣
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Bevelheadmhr said:
They may use the new logo on their new modern looking bikes, but still use the old logo on any 'classic' models they may introduce. Ducati do the same thing, with their scrambler range often using the old 70's logo.
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We can only hope so.
But that new logo has no grace, or panache about it.
It's so simple it appears as though kindergartners created it.
I wouldn't want it on my Norton, even if it were a "modern" 4 cylinder, etc.
But I suppose the aftermarket will supply replacement 3D printed classic logo badges to solve the problem.
 
TonyA said:
To my eye , there is a T and V in that N. By design oh well !
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Well spotted.
Other than that the logo looks to have been designed by the engineering dept and not by the art dept. Not encouraging for a self professed premium brand.
 
Another satisfied customer.
 

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Stephen_Spencer said:
You do know that this is a Modern Norton enthusiasts forum right NTD? 🤣
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Norton will never be what it once was.

Modern Norton has no racing program, poor sales, poor management, extremely weak sales, and the assembly quality isn’t anything to brag about over the last ownership with Garner.

How are you going to react when they don’t have anything desirable to offer in the coming months?
Many people keep saying new models are to come. Nobody wants to pay a premium for a 450cc bike that’s shared with other TVS / BMW models.

Would you buy a brand new Norton model if one were available to you?
They can’t even get a model (961) right and it’s been available for over 10 years. I’m not just talking about the current recall.

As one said on the Facebook thread. To own a Norton, you need at least one other bike to enjoy.
What good is having a new bike if all you can do is look at it?
 
NorTriDuc said:
Norton will never be what it once was.
Click to expand...
Correct!
No brand will ever be what it once was. Times change, companies change hands, etc....
Since Norton is now a company in the middle of a major transition, I think it wise to wait and see what it eventually produces.
The 961 and the V4 were never intended to be more than place holder offerings by TVS, to wave the Norton flag and let folks know that the company is alive. This seems unfortunate now with the recalls for a problem that was supposed to have been fixed with the "re-engineering" for the 961.
The "New" 961 perhaps is better that its predecessor, but it seems not by much. To fix the many issues of the 961 would require an essential re-design of many engine components, which TVS was not willing to do. Nothing can be done about this now, things will continue to happen until the new models appear, and the 961 is sunset.
This is reality, we have to live with it, complaining about it serves no purpose.

As far as racing is concerned, it should be the absolute last priority for Norton. Job one is to get the company on a stable financial footing, and black ink before ever considering racing.
 

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