- Dec 27, 2008
It's interesting, I understand all the comments from everybody here & I had a lot of the same feelings.To understand why they did the unboxing, and why it was a really smart thing to do, you need to look at the payments they get from YouTube.
They previously unboxed a 40 year old Honda, that YouTube video has made them $58,100 so far. They unboxed the most expensive street legal bike on Amazon, that video made them $53,900. Incidentally, that bike cost them $2,495. They unboxed a $3,500 dirt bike, and that video has made them $105,000.
After just 2 days up on YouTube, the Norton unboxing has made them almost $3,000, so they are making around $1,500 per day, and money will flow in for as long as people keep watching at this level. So whatever they lost in the value of the bike will be recovered in the first week up on YouTube. By the end of the month, YouTube will have bought them the bike and paid them for their time. Its a good business to be in right now.
But if you look at it from a business point of view these lads, acting like complete buffoons, which is their 'brand' are making really good money!
It's entertainment, once you have an audience you just keep feeding the beast to keep them entertained, not a complicated business model!!
They are like actors in their own lives, it's referred to as 'scripted reality', mainstream TV has had the same successful business model for decades.
I know this video has hit a nerve as it's 'messing around' with something we all have vested a lot of our time & energy into but they were not making a 'how to improve your Norton' video, it's just business. We have all contributed to this business by clicking on the link!
Hopefully somebody like Jay L. will end up with the bike who can look after it & give it a good home!