What's happening at Norton? Sale to TVS, massive investment, new bikes...

[NorTriDuc]

The Triumph dealer here is strong and continues to add manufacturers. If Norton is smart, they will seek out dealers like that and make it attractive to be a dealer. However, a "just another" bike that costs more than any other brand the dealer sells is not likely to be welcome!

I believe Norton can make it in the US, but they will have to spend real money, provide something different, and be real attractive to dealers and customers - so far, I've seen no willingness to do that. They are WAY too proud of HP that is completely unusable in the US and can be had for WAY less money. They need to start with a warranty better than BMW who currently holds the best in the business AFAIK.

Mv has a 5 year warranty. BMW is 3

 

[MichaelB]

we have this upcoming

SUPERSHOW – North America International Motorcycle Supershow

motorcyclesupershow.ca

North American Motorcycle Supershow

Google Search

interesting also to me is there are ~ 20 bsa dealers in the states & all over the world vs zip up here (scroll out)

Dealerships

Clear Search

www.bsacompany.co.uk

Hmmm, need to think about this.
Thanks for posting...

 

[marshg246]

Mv has a 5 year warranty. BMW is 3

Interesting, On Motorcycle of Dulles, BMW touts themselves as the longest, but doesn't mention Mv who is also sold there. https://www.motorcyclesofdulles.com/warranty-roadside-assistance/

I will let them know.

The MV site is down, but I see a news article elsewhere where that starting this year they have a 5-year warranty on some models. So, that needs to be Norton's target IMHO. Especially since Norton has built a bad name in that area (yes, I know it's a different company).

 

[NorTriDuc]

Interesting, On Motorcycle of Dulles, BMW touts themselves as the longest, but doesn't mention Mv who is also sold there. https://www.motorcyclesofdulles.com/warranty-roadside-assistance/

I will let them know.

The MV site is down, but I see a news article elsewhere where that starting this year they have a 5-year warranty on some models. So, that needs to be Norton's target IMHO. Especially since Norton has built a bad name in that area (yes, I know it's a different company)When I nearly bought a supervelch

When I nearly bought a Mv superveloce 2 years ago it was a 5 year warranty also then.

I agree, Norton needs to also up the game and match or better their current warranty to at least 5 years unlimited miles.

 

[BritTwit]

I'm sure that Norton would be able to sell modern classics here in the US, just as Triumph and others do. Of course, their announced line doesn't contain any modern classics yet. They will have to find dealers who can afford to carry another, as yet unproven brand in their shop in these difficult times for motorcycle dealers. These dealers have always existed, and exist today.

How do you convince dealers?
You put bikes into the hands of the motorcycle media. Get them road/track tested. Make sure the tests go well. I'm assuming of course that the product will be comparable to the competition in performance, and reliability. Then you have to hope that the bikes capture the imagination of the target audience. Advertise your stuff, so people know that your brand exists.

I'm interested to see the pricing on the new models. This is an area where TVS/Norton can shoot themselves in the foot if they are not careful.

 

[The yaki]

At my age, ? , I'd like to have Nortons version of triumphs bonneville. A reliable large cc , "in appearance " retro machine for the more mature amongst us. I wouldn't give the atlas to the bin men ! Could the Indian population not come up with a reasonably priced tank and seat for the 961 for those who don't want a crotch rocket appearance . The 961 tank ruins the bike for myself ! Bring back the old days ! Roy.

 

[BritTwit]

At my age, ? , I'd like to have Nortons version of triumphs bonneville. A reliable large cc , "in appearance " retro machine for the more mature amongst us. I wouldn't give the atlas to the bin men ! Could the Indian population not come up with a reasonably priced tank and seat for the 961 for those who don't want a crotch rocket appearance . The 961 tank ruins the bike for myself ! Bring back the old days ! Roy.

If Norton do a new Commando some day, they should take a lesson from Triumph's new Bonneville and Speed Twin.
Great classic appearance, power and torque, and as reliable as a cast iron stove.
Enough to warm a geezer's heart.

 

[VMI]

we have this upcoming

SUPERSHOW – North America International Motorcycle Supershow

motorcyclesupershow.ca

North American Motorcycle Supershow

Google Search

interesting also to me is there are ~ 20 bsa dealers in the states & all over the world vs zip up here (scroll out)

Dealerships

Clear Search

www.bsacompany.co.uk

Not all the oem come out to this show (North America motorcycle show) very few, it’s more shops for all kinds of motorcycles and dealers of oem, bikes on display for show and see if they get a prize at end of show. Good to buy stuff needed for new ride season. I think it’s around the valentine day weekend at the embridge center at the ex that has a new oem model show and not all manufactures show up. That’s the show for new 2026 bikes

 

[Stephen_Spencer]

Norton’s principle concern will be getting traction with the new bikes in the UK/ Europe, and India I guess - Asia being the biggest volume market out there. They’ll be hoping the Atlas is well received there to start generating some volume. Pricepoint for the Atlas will be key

I think release in the US will be less important until later in the piece - maybe even when they have further bikes in the line-up; including retro offerings maybe. Not going to be independent dealers obviously, so no doubt they’ll target the multi dealer networks in some way.

Interesting that Papa Surf identified that Norton ‘dominated the advertising’ at the Milan show. Likely they’ll focus heavily on such targeted advertising in the US prior to starting export. Don’t believe Norton will have a brand recognition problem amongst those prospective buyers of the premium, larger capacity bikes.

 

[74ok]

what RE has on the go here

Motorbike | Leading Motorcycle Brand in Canada | Royal Enfield

Visit the official website of Royal Enfield, a leading motorcycle brand in Canada. Explore our latest range of heritage, adventure, cruiser & roadster models.

www.royalenfield.com

Royal Enfield Toronto

Official Royal Enfield Motorcycle Dealer in Toronto. Sales, Service, Parts, Accessories & Apparel

royalenfieldtoronto.com

New Motorcycle & Motorbike Models in Canada | Royal Enfield

Royal Enfield Motorcycle in Canada: Check out the latest models, including Bullet 350, Shotgun 650 & others. Book a test ride of your favourite motorbike!

www.royalenfield.com

royal enfield canada

Google Search

 

[74ok]

Not all the oem come out to this show (North America motorcycle show) very few, it’s more shops for all kinds of motorcycles and dealers of oem, bikes on display for show and see if they get a prize at end of show. Good to buy stuff needed for new ride season. I think it’s around the valentine day weekend at the embridge center at the ex that has a new oem model show and not all manufactures show up. That’s the show for new 2026 bikes

https://motocanada.com/shows/toronto/

toronto Spring Motorcycle Supershow

Google Search

 

[74ok]

SUPERSHOW – North America International Motorcycle Supershow

motorcyclesupershow.ca

folks going here (above) might check in with the locals, before the show (wrong dates below)

Events | Ontario Norton Owners

ontarionortonowners.com

Ontario Norton Owners | Magnificent Obsolescence

ontarionortonowners.com

we have this upcoming

SUPERSHOW – North America International Motorcycle Supershow

motorcyclesupershow.ca

North American Motorcycle Supershow

Google Search

interesting also to me is there are ~ 20 bsa dealers in the states & all over the world vs zip up here (scroll out)

Dealerships

Clear Search

www.bsacompany.co.uk

 

[NorTriDuc]

This thread has really come to a halt

 

[speirmoor]

To be excited I want to see a reputable Moto-Journalist to go and thrash the Manx R and tell us what the deal is. The time for influencers has passed.

 

[BritTwit]

To be excited I want to see a reputable Moto-Journalist to go and thrash the Manx R and tell us what the deal is. The time for influencers has passed.

Exactly!
Time for Norton to drop the other shoe, release the pricing already.
The factory bean counters have had enough time to develop pricing strategy.
Where's the beef, as they said in the 80's.

 

[marshg246]

Exactly!
Time for Norton to drop the other shoe, release the pricing already.
The factory bean counters have had enough time to develop pricing strategy.
Where's the beef, as they said in the 80's.

Ya, and if over $25k USD then close this thread since they have no place in the world IMHO! At $25k that's a premium over the special edition Triumph Speed Triple which is already way expensive for what you get and 10K over most 1200cc Triumphs.

 

[NorTriDuc]

Ya, and if over $25k USD then close this thread since they have no place in the world IMHO! At $25k that's a premium over the special edition Triumph Speed Triple which is already way expensive for what you get and 10K over most 1200cc Triumphs.

If you don’t think the Manx and Manx R are going to be in the $35-50k USD. I’m sorry.
No way a all carbon body, carbon wheels, all billet aluminum bits is going to be $25k or less

 

[NorTriDuc]

Way better in black.

 

[marshg246]

If you don’t think the Manx and Manx R are going to be in the $35-50k USD. I’m sorry.
No way a all carbon body, carbon wheels, all billet aluminum bits is going to be $25k or less

IMHO, they simply will not sell in the US at $35+ unless they sell them in dealers handing cars like Maserati, Farrari, Bugatti, etc. they certain won't fetch that money in motorcycle dealers where BMW, Triumph, Ducati, etc. are the expensive brands! And, when you consider the tariffs I'm to sure a Farrari buyer would even look at one.

BTW, I was having Fiberglas side covers made for Roadsters. The company was willing to make them in Carbon Fiber for 10% more. But every sample they made had at least one flaw and when you have carbon fiber as the finish a flaw stands out. Maybe Norton can make flawless Carbon Fiber but if painted who gives a crap and if not painted, they better be REALLY good at it!

 

[NorTriDuc]

IMHO, they simply will not sell in the US at $35+ unless they sell them in dealers handing cars like Maserati, Farrari, Bugatti, etc. they certain won't fetch that money in motorcycle dealers where BMW, Triumph, Ducati, etc. are the expensive brands! And, when you consider the tariffs I'm to sure a Farrari buyer would even look at one.

BTW, I was having Fiberglas side covers made for Roadsters. The company was willing to make them in Carbon Fiber for 10% more. But every sample they made had at least one flaw and when you have carbon fiber as the finish a flaw stands out. Maybe Norton can make flawless Carbon Fiber but if painted who gives a crap and if not painted, they better be REALLY good at it!

You can buy a $100k usd Ducati here