I do not ever see Norton being successful here in the states. As far as sport bikes and adv bikes, BMW, ktm, Ducati, and the Japanese brands have that market flooded.
Nobody likes to admit it, but people here don’t either know who Norton is, or doesn’t know they’re in business. And the ones who do, I highly doubt they’re in the market for a sport bike.
Anytime I rode my 961’s, most all of the people that approached me were seniors and none of them knew Norton was even making bikes. The younger crowd, never heard of Norton.
How does TVS expect to address the younger crowd?
How many people in the age bracket that buys a sports bike is spending 40-60k?
I get that Norton is thinking it’s a premium bike or brand, I just don’t see it going well here.
MV sales are in the gutter here, the 2 dealers here closed last year.
One triumph dealer and one Harley dealer closed here within the last 2 years. I will say that the Harley dealer needed to go, there are literally 4 here within a 20 mile radius.
All while a new triumph / Ducati dealer opened last winter.