Without knowing what engine it is, impossible to answer. Having 6 British singles, all have different starting technique. Check the riders handbook, usually tells how to do.
Kick back is usually ignition too advanced.
If you don't do exactly as in the handbook on a Velocette it will never start. The Vincent is a little bit more forgiving to slight deviations from the standard procedure. The Norton ES2 is a bit more difficult, handbook says that after tickling "rotate the engine with the kickstarter until resistance of compression is felt, raise the exhaust valve lifter and depress the kickstarter a further 2" only. Release the lifter and allow the starter pedal to return to its normal position. A good swinging kick on the starter should set the engine going. " The BSAs have a different technique. The 16H was fairly easy, you could mess it up and it still started.
Most bikes I have wants a small amount of throttle. Amount of tickling can vary.