- Joined
- Oct 8, 2007
- Messages
- 656
Ad Age Media just announced that Newsweek magazine is running a retro ad campaign honoring the successful AMC series "Mad Men". The series portrays ad agency lifestyle in the 1950s. Newsweek encouraged advertisers to design ad campaigns styled for that era with subtle updates to their current products and/or services. Ad Age Media is running an Internet contest to award the best of these ads.
Triumph Motorcycles has surprisingly ran an ad in Newsweek based on their Steve McQueen/Bonneville campaign. This is an unusual advertising strategy for Triumph since nearly all of their marketing initiatives target the motorcycle community direct rather that the general public. Triumph is competing with some very powerful brands and campaigns in this Newsweek issue. Let's give Triumph support for this new innovative ad campaign!
Please click on the following link and vote for the Triumph ad.
http://adage.com/article/mediaworks/ret ... ue/233377/
The Triumph ad can be viewed on this website, and once you vote, a running tabulation of the voting results will be shared with you.
Triumph Motorcycles has surprisingly ran an ad in Newsweek based on their Steve McQueen/Bonneville campaign. This is an unusual advertising strategy for Triumph since nearly all of their marketing initiatives target the motorcycle community direct rather that the general public. Triumph is competing with some very powerful brands and campaigns in this Newsweek issue. Let's give Triumph support for this new innovative ad campaign!
Please click on the following link and vote for the Triumph ad.
http://adage.com/article/mediaworks/ret ... ue/233377/
The Triumph ad can be viewed on this website, and once you vote, a running tabulation of the voting results will be shared with you.