I agree with some of the (sometimes overtly-critical) sentiment.
There is no real excuse for being non-responsive to spares enquiries, even from outside of the target market; many may be future customers. It’s more than confusing why Norton is not communicating the future model lineup - unless calculating this approach will build expectation, or it is not yet fully resolved.
They should also be making more of clothing and merch IMO. Maybe they plan to do this with the release of the new model line-up, or they don’t see flooding the market with t’shirts as fitting their premium approach. Who knows.
How long does it take to get a business of this size/type established - accommodated, tooled up and staffed, dealers in place - even without the impact of Covid? I don’t know. Without the backup of the likes of TVS, but with considerable resources at hand, it took Bloor 10 years+.
Not possible to make a profit from bike sales until in a position to do so. Sales have been ongoing for less than 12 months. How long will TVS (and shareholders) put up with loss making? Difficult to say, but they signing up to a 10 year period initially - it‘s evident to all involved that they will not be in the black for a good number of years, so I’m guessing they won’t be holding a red flag up at the end of year one.
The next offerings will not be EV‘s (or small bore commuters) IMO. There will doubtless be a lineup of ICE motorcycles. I for one, despite delays and difficulties, am pretty interested to find out what they might be. ‘Something for everyone’ was the quote.
There would‘nt be a biker in the UK that does’nt recognise the Norton logo, or the Norton motorcycle brand. Not forgetting that Norton have been advertising, and covered by every motorcycle magazine, show, VLOG and BLOG for the last few years. Same for much of the biking world/press. For the current market, anonymity is not an issue.
Norton not an iconic British motorcycle brand? Really? Good luck floating that amongst the British bike fraternity

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