The reason for TVS not to manufacture the Atlas bikes is simple.I get your point mate, although I can’t remember reading the ‘ICE not the future’ quote from Norton (probably missed it), although as we all know that is inevitable.
I think the Atlas was the victim of a couple of scenarios. They obviously need to strike out in their own direction at some stage - spending time and money releasing another Donnington Norton would‘nt do that. I also thought the ‘bling for dollar’ advertised for the Atlas looked pretty bloody awesome. Maybe in todays environment they simply couldn’t market the Atlas in the intended price bracket. Lets see what they have to say at the NEC - would love to be there.
Norton were not going to say either of the above so maybe ‘ICE is not the future’ met the narrative at the time.
They don’t know how.
They only know how to manufacture bikes SG already had been selling to the public.
Their only interest is to use an existing motorcycle and find parts of it that they can supposedly redesign or reverse engineer, then make a claim that 360 parts have been changed.
Then of course be tight lipped about it.
Stephen
Have I told you I made improvements on how Fairy bread is made?