Well, I was referring to the "classically" styled Nomad and Atlas models.
Youngsters like their bright colors, sharp angular body components, and trendy product names like, Streetfighter, Fireblade, Ninja, etc... Nomad and Atlas names are not going to evoke performance imagery in the adolescent mind.
I think the 650 powerplant can be competitive with some engineering refinement, but it has to go into a bike that will sell to the broader (younger) market.
Remember the 650s were going to be the affordable Nortons, that means for younger riders, right?