New Norton Logo

swooshdave · Oct 21, 2010

http://www.nortonmotorcycles.com/news/view.php?id=928

Sigh, not bad but the swoosh over the last "n" needs to be slightly higher.

pelican · Oct 21, 2010

lol, wonder how much that cost them? Logo on our commando's was fine

ILLF8ED · Oct 21, 2010

"Lansdowne himself on the bike he rode in the 1909 TT" was the caption under one of the pictures in the new companies website. I thought Rem Fowler was the Norton rider in the 1909 TT and the engine in the TT bike was a V twin Peugot rather than the single cylinder model in the picture. Hope the new Norton company is being a good custodian of the history of the company they acquired.

britbike220 · Oct 21, 2010

Probably like the new triumph logo, minor differences, but distinguishing new from the old.

swooshdave · Oct 21, 2010

britbike220 said:
Probably like the new triumph logo, minor differences, but distinguishing new from the old.

Probably the real reason is so they can re-trademark the new logo and secure new licensing rights to it.

Danno · Oct 21, 2010

swooshdave said:
britbike220 said:

Probably like the new triumph logo, minor differences, but distinguishing new from the old.

Click to expand...

Probably the real reason is so they can re-trademark the new logo and secure new licensing rights to it.

I'm hep to that. There's still all sorts of crap on the market with "Norton" smeared all over that Mr. Garner probably doesn't get a nickel from. Try that with Harley-Davidson and you'll have a lawyer up your alimentary canal so fast you'll think you just woke up during a proctologist's exam.

ewgoforth · Oct 21, 2010

I painted the Norton logo on the back of my leather jacket, 14 years ago and I studied the various Norton logos on my Shop Manual, Rider' Handbook, cast into the timing cover, the tank decals, etc. I found there were several variations on the Norton logo. Some of the N's have feet that are more rounded and some are more pointed. Some of the "swooshes" flare outward slightly at the end and some taper in slightly at the tip. So, I don't think there was just one Norton logo back in the good old days.

-Eric

Danno · Oct 22, 2010

When you consider that they were hand-painted for many years, you can see where a lot of variation comes from. I personally prefer the flat-sided "O" holes and not too thick on the "N" upright. (lower right example in Dave's post)

MexicoMike · Oct 22, 2010

"
Sigh, not bad but the swoosh over the last "n" needs to be slightly higher."

Wow, you guys are picky er, I mean discerning - I would have bought decals like that for the tank on my Commando and never noticed the difference!

Tim_S · Oct 23, 2010

Even John Bloor changed the new triumph's logo a couple times already since he started selling bikes back to us here on the left side of the pond. New products should be different in their own way. I'd bet Mr. Garner, if he wanted to push the issue, could make a fuss over licensing rights of the old logo he owns. Let's just be happy that for now he's focusing on making bikes and not just T-shirt's.

Tim_S

ZFD · Oct 23, 2010

Are you sure?
http://www.nortonglobalbrands.com/index.html

L.A.B. · Oct 23, 2010

ZFD said:
Are you sure?
http://www.nortonglobalbrands.com/index.html

ZFD,

I'm not entirely sure what your point is?

swooshdave · Oct 23, 2010

L.A.B. said:
ZFD said:

Are you sure?
http://www.nortonglobalbrands.com/index.html

Click to expand...

ZFD,

I'm not entirely sure what your point is?

His point is probably that Norton has a licensing arm and will try to sell as much product as possible.

And Tim needs to understand that making motorcycles isn't a profitable business. You have to sell more than just bikes.

ZFD · Oct 23, 2010

Yes, exactly. Swooshdave is right. As for changing the logo for licensing reasons, not so- the "Norton" is registered as a word/picture marque (I know, I once owned part of it), so even just the word Norton is protected for certain products. What the logo looks like plays a very secondary rôle. It is protected in any given graphic expression for certain classes of goods.

panorton · Oct 23, 2010

illf8ed said:
"Lansdowne himself on the bike he rode in the 1909 TT" was the caption under one of the pictures in the new companies website. I thought Rem Fowler was the Norton rider in the 1909 TT and the engine in the TT bike was a V twin Peugot rather than the single cylinder model in the picture. Hope the new Norton company is being a good custodian of the history of the company they acquired.

Rem Fowler won the 1907 TT

swooshdave · Oct 23, 2010

ZFD said:
Yes, exactly. Swooshdave is right. As for changing the logo for licensing reasons, not so- the "Norton" is registered as a word/picture marque (I know, I once owned part of it), so even just the word Norton is protected for certain products. What the logo looks like plays a very secondary rôle. It is protected in any given graphic expression for certain classes of goods.

What I meant by licensing reasons is that by changing the logo they can use that to get a new base of licensees and tell them things like "you get exclusive rights to the 'new' logo". So more of a marketing the license than legal reasons.

fastback · Oct 23, 2010

I quite like the "new" logo - in particular the rounding out of the O. Never cared for the slab sided o, doesn't really look right with the rest of the font. Like many others, when I created the artwork for my vinyl, I discovered there is no standard version.
fwiw

New Norton Logo

swooshdave

pelican

ILLF8ED

britbike220

swooshdave

Danno

ewgoforth

Danno

MexicoMike

Tim_S

ZFD

L.A.B.

Moderator

swooshdave

ZFD

panorton

swooshdave

fastback

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