At the risk of sounding like a reactionary old plonker, this (Lotus), the Caterham effort and the Rough Inferior are all in the same glitzy rubbish heap. The BS is in my considered opinion slightly less grotesque than the others.
If anyone can remember the British motor cycle weeklies from the 60s, nearly every week it seemed that they would come out with details of some pillocks idea of a "world beater". The recent crop of pipe dreams follows the same trend.
It's a valuable thing to have some imagination, and think outside the box, but that thought should have at least a modicum of realism involved. When function is replaced by styling, for the sake of it, it's a sad day. Motorcycles are, almost by definition, functional. A large part of their visual appeal comes from the way that function has been made visually attractive. The Lotus effort has some large elements taken from the custom builders grab bag of goodies (wheels, brakes) but the rest is, as I said earlier the wet dream of a 14 year old, let loose on a graphics package.
cheers
wakeup