Dear LAB,
Yes and no. For one, I inherited a well-known situation that had been going on since 1977. I did not cause it, I certainly don't welcome it.
Even dealers who occasionally buy a crucial item- not all cases are as clear-cut as the one I am thinking of- may still be selling pirate parts alongside ours, "forgetting" to mention the fact to the customer they sell both, often at identical prices....... That means if we terminated an agreement with one dealer we should probably have, for very much the same reason, terminated another at the same time. This other, unrecognized (by us) pirate dealer may then benefit from the decline of his competitor. Plus there are items any trader can source elsewhere- for whatever reason- without going down in quality. Normed bearings from reputable manufacturers come to mind, spark plugs etc, items that we don't have manufactured exclusively for us but which are generally available. Even our most loyal dealers, those of whom I would personally buy parts, do it. Where do you draw the line?
I have, in recent months, brought it to public attention that the NOC spares scheme insists on selling pirate parts for Commandos, made in far away countries, sourced from a well-known wholesaler.
We have stopped advertizing in "Roadholder" for that very reason. I have spoken to the trade advertisement manager of the Club openly on two occasions, first when we cancelled our advert, a second time this month when he approached me again. Both times he promised to bring my reasons to the Club Committee's attention.
I have a moral problem with similar consequences against traders. As opposed to the club- by definition a non-profitable organisation- their daily bread depends on their trading. Shooting at a non-profitable organisation that I have supported with my membership fees for over three decades is different to shooting down a trader who makes his, and most probably his dependants (family's) living from trading.
I have therefore started a programme to mark the genuine stuff in a way that is not as easy to imitate as our labels which, I hear, frequently find their way into bags that do NOT contain our goods. Reprinting our labels from a sample is easy. However, in a casting our mark is hard to imitate, so our latest castings have the word "ANIL" (for Andover Norton International Ltd) cast in- see
http://www.andover-norton.co.uk/News.htm. In our Production Racer fork sliders we have TX0032 instead, because these have been manufactured on a joint venture basis with Mick Hemmings Motorcycles.
The next thing we will mark is stanchions- the ones that are currently being made, and all future ones, will bear our mark. However, for cost and size reasonst it is simply not possible to mark EVERY item, so I guess for the near future the "buyer beware" policy is best. If the dealer of your choice runs a chickenshed industry manufacturing "Norton" parts, or tells you tall stories what absolute s**t Andover Norton parts are and that he has "his" far better parts instead, you can see it as an indication this may not the best source if you want the genuine article.
Firing a dealer seems easy to an outsider. What you probably don't see is that if I do it, and if he was very much into Nortons, I ruin him instantly. There is a lot of parts- vital parts- that can only be gotten from us. If supply ceases he might as well close down shop straight away. Do you want to take on the responsibility for it? I don't.
Joe Seifert