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Precisely.

Also, about the 'starting with a 2' declaration; while this is a consideration especially for young owners, the young will not be buying these machines at £40+.

Also, any declaration from Mr Skinner is probably not worth much consideration, given his, and SG's track record.


We have no idea what TVS's ultimate marketing strategy is for selling Nortons.

I would think that they intend to use advertising to re-establish the Norton mystique/history/mythos as a purely British brand.

To the owner, buying a Norton will become owning a renewed British icon, a state of mind.


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