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Whilst the points about ‘starting with a 2’ and also bhp per £/$ are all true and fair, they’re not exhaustive.I’ve known a few Aston Martin owners. I’d bet that none of them knew exactly where their cars sat in a performance hierarchy against the ‘competition’. And even if they did, they didn’t care. In fact, I don’t think most would agree there was a defined ‘competition’.They wanted an Aston. They test drove one and we’re blown away by the noise, the excitement, the speed. So they bought one.Whether or not something else was faster or cheaper would have been utterly irrelevant to them!I would imagine that’s the kind of market Norton is aiming at.
Whilst the points about ‘starting with a 2’ and also bhp per £/$ are all true and fair, they’re not exhaustive.
I’ve known a few Aston Martin owners. I’d bet that none of them knew exactly where their cars sat in a performance hierarchy against the ‘competition’. And even if they did, they didn’t care. In fact, I don’t think most would agree there was a defined ‘competition’.
They wanted an Aston. They test drove one and we’re blown away by the noise, the excitement, the speed. So they bought one.
Whether or not something else was faster or cheaper would have been utterly irrelevant to them!
I would imagine that’s the kind of market Norton is aiming at.
