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Its not speculation when its taken from their own documents.  If you'd like to see what they are saying to the people who actual invest in TVS it starts at page 355


  https://www.tvsmotor.com/api/InvestorDownloadData?ItemId=6c90ec00-e5ae-4a6d-b202-cf72eda7af31 


You should also read the Harley Davidson's 10k and quarterlies as they give insight into the companies direction and the motorcycle industry as a whole.



But Ill break it down a little further.


A new state of the art manufacturing facility is being established in Solar Park, Solihull and this facility will be "ready for production by Q1 of FY 2021-22" 


A customer experience centre will also be a part of this facility which will enhance the customer experience about Norton brand vehicles and also would enable converting the leads into sales.   UK sales only right now


This facility along with robust supply system will support Norton to deliver its future product plans. Commercial Production and sales from the new facility will commence during the first half of FY 2021-22.    Well that didnt happen yet


Though the company has not taken over any liabilities or obligations as part of the acquisition, the company plans to to deliver the motorcycles to customers who had paid deposits and placed orders with the erstwhile Norton company.   So are the mystery 961's for these people?  How many people on this forum are "waiting" for a 961?


Since the primary focus during FY 2020-21 was on establishing the facility and starting up the operations there was no revenue from the sale of motorcycles to customers. 


Nothing has been sold yet.  What interesting to me in the information age that not one leak of information or pictures of motorcycles on the road for test rides etc.  Not one employee saying we are in production on X


But ask the simple question.  You invest 100 mil GBP your investors are going to expect a return on that investment. The math is simple.  You need to sell a lot of motorcycles to cover that.  And as all manufactures have learned its the parts, accessories and clothing that makes the real money.


I still think youll see Royal Enfield//Ural type products along with electric.  Id love to have one of  TVS  super premium Tuk Tuk(seriously a hoped up electric one!)


Indian is another that has come and gone and come back but at least they have tons of part, accessories and marketing.


Then look at  real super premium motorcycle companies.  Confederate/Combat  they have tons of new bikes for sale.  What about Arch.  Again lots of star power yet not a lot of sales. You would have thought as much as he likes Norton he would have a 961 .  I'd even group Morgan into that struggle.


My point is that there are plenty of super, hyper or other premium brands that struggle for sales yet these would be the same customer base for TVS


And while on the rant what's up with the revival of UK brands that have died.  TVR is also making a new car along with an Electric version. Even they had the marketing to start selling branded merch and they don't even have a product yet!



I think TVS will be successful. I hope they will be successful with the products they purchased(961, etc) as we service and repair a lot of 961's.  I just don't think its going to be with a product like the 961 or the superbikes, I mean super premium motorcycles .


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