What's happening at Norton? Sale to TVS, massive investment, new bikes...

The 961 purchase deals appear to have morphed again. Different PCP deal and an Advanced Payment Plan option.

They clearly intend to try and turn more over, at greater profit. Up to 31 Mar 25 only - no doubt they’ll extend again if they continue to sell. Bit of a pill to swallow now though, if you missed the initial PCP deal.

👍 To those guys that got in early! 👍!

Will definitely piss-off the procrastinators!

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Eight bikes delivered in one day from one dealer - Norton are certainly flogging a few!

What's happening at Norton? Sale to TVS, massive investment, new bikes...
 
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Quite a few years ago I was a project manager in a meeting with our GM and some accountants.
The head accountant made some bean-counter type gibes towards us.
One of my guys, Gil, replied with, "Let's get this straight mate - we make history, you record it!"
Shut-down effective.
Cheers
 
Can't see many going for this new deal, surprised they got rid of the £2024 ''dealer contribution'' on the rrp. I wonder if that' still available if you buy a 961 outright?
 
Think the original deal served a purpose, but was too generous to continue given the (not suprising) uptake. Sales momentum is a thing I guess - Norton is no doubt hoping it will continue, even with a less generous deal. Goes without saying, the more tthey sell the better. For everybody. It’s certainly filling the gap prior to new bike releases.

From a (deeply) selfish perspective, does’nt affect me one iota how many 961’s are circulating in the UK. I’m still yet to come across another 961 ‘in the wild’ over the past 7 years of riding in Aus!

Strangely though, still miss home! Salty roads’n’all! :rolleyes:
 
wildrover said:
Do we know how many 961's were sold following the promotion in January.
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Each dealer got an allocation of 30, so maybe as many as 300.
I ordered my CR on the 4th Jan, initially I was quoted as it would be ready mid Feb. Order date is actually 1st March (25plate), just waiting for a confirmation. My mate ordered on the 16th Jan for a 1st May delivery.
I was in the we first 10 orders, he was in the 20’s.
 
Still waiting for confirmation of when my bike will arrive.
Had this before with Ducati and Triumph.
And with cars too.
I struggle to get the issue here.

Still really excited, which is probably not helping.
 
While at the National Motorcycle Museum recently got approached by an excited potential 961CR purchaser who had never seen one on the road and was seriously considering one from Judd. I should be on commission! It's tempting to be bitter after the factory's treatment of us Donny 961 owners but can't help enthusing about the bike. And they did service mine for me......
 
Clive said:
While at the National Motorcycle Museum recently got approached by an excited potential 961CR purchaser who had never seen one on the road and was seriously considering one from Judd. I should be on commission! It's tempting to be bitter after the factory's treatment of us Donny 961 owners but can't help enthusing about the bike. And they did service mine for me......
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You did the right thing !
 


www.cycleworld.com

Norton Planning Six New Models

The Norton brand was rescued by Indian giant TVS back in 2020. Now the brand plans to expand its range and carry on with a few of the previous models.
www.cycleworld.com www.cycleworld.com

450 norton

Google Search

www.google.com


While TVS intends to keep Norton at the premium end of the market, it’s also planning smaller-engined bikes wearing the badge, including at least one model using the upcoming 450cc parallel-twin engine that TVS will manufacture for BMW in 2026 for the planned F 450 GS, which was shown as a near-production concept last year. TVS already manufactures the reverse-head single-cylinder 313cc engine used in BMW’s G 310 range, which was co-developed by TVS and is also used in the TVS Apache RR 310 sportbike, as well as manufacturing the BMW CE 02 electric scooter on behalf of the German brand. “I think we [first] did the single cylinder, the 310 family,” Venu added. “Then came the EV, and now is the two-cylinder family, which BMW has shown their version [of] at last year’s EICMA. And you will see Norton and TVS versions using a similar platform in the coming months. So that is where I think the relationship is headed.”

A 450cc twin-cylinder Norton would give the company a valuable rival to bikes like Triumph’s Speed 400 and Scrambler 400 X, which have rapidly become bestsellers for Triumph and are manufactured in India by its partner Bajaj. Norton could also use Indian manufacturing thanks to its TVS connection, and Venu confirmed that the plan is to share production between the UK and India, saying: “There is manufacturing in the UK and there is going to be manufacturing in India as well. Some of the models will be made with greater value-added content in India and some with greater value-added content locally.”

A new free trade agreement signed between India and the UK in May this year is expected to make it easier for components and subassemblies to be shipped between the countries as necessary, as well as allowing fully built Nortons to be exported to the Indian market without being subject to swinging tariffs.

Although the USA was notably not mentioned as one of Norton’s markets for 2026, once production is ramped-up—and there’s an initial target to make around 10,000 bikes annually—the relatively affluent riders over here are sure to be a tempting target, and the US has previously been mentioned as a key part of the company’s plans for the future.
 
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74ok said:


www.cycleworld.com

Norton Planning Six New Models

The Norton brand was rescued by Indian giant TVS back in 2020. Now the brand plans to expand its range and carry on with a few of the previous models.
www.cycleworld.com www.cycleworld.com

450 norton

Google Search

www.google.com


While TVS intends to keep Norton at the premium end of the market, it’s also planning smaller-engined bikes wearing the badge, including at least one model using the upcoming 450cc parallel-twin engine that TVS will manufacture for BMW in 2026 for the planned F 450 GS, which was shown as a near-production concept last year. TVS already manufactures the reverse-head single-cylinder 313cc engine used in BMW’s G 310 range, which was co-developed by TVS and is also used in the TVS Apache RR 310 sportbike, as well as manufacturing the BMW CE 02 electric scooter on behalf of the German brand. “I think we [first] did the single cylinder, the 310 family,” Venu added. “Then came the EV, and now is the two-cylinder family, which BMW has shown their version [of] at last year’s EICMA. And you will see Norton and TVS versions using a similar platform in the coming months. So that is where I think the relationship is headed.”

A 450cc twin-cylinder Norton would give the company a valuable rival to bikes like Triumph’s Speed 400 and Scrambler 400 X, which have rapidly become bestsellers for Triumph and are manufactured in India by its partner Bajaj. Norton could also use Indian manufacturing thanks to its TVS connection, and Venu confirmed that the plan is to share production between the UK and India, saying: “There is manufacturing in the UK and there is going to be manufacturing in India as well. Some of the models will be made with greater value-added content in India and some with greater value-added content locally.”

A new free trade agreement signed between India and the UK in May this year is expected to make it easier for components and subassemblies to be shipped between the countries as necessary, as well as allowing fully built Nortons to be exported to the Indian market without being subject to swinging tariffs.

Although the USA was notably not mentioned as one of Norton’s markets for 2026, once production is ramped-up—and there’s an initial target to make around 10,000 bikes annually—the relatively affluent riders over here are sure to be a tempting target, and the US has previously been mentioned as a key part of the company’s plans for the future.
Click to expand...

he says the 450 twin is a 125 degree crank: a first!
 
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