Back in the early 60's, I was a young engineer working for a large corp. Most all the production and packaging machinery in the plant was chain driven. Someone in engineering management decided the company could save lots of money if there was a chain available that would wear significantly longer than all others. I was given the task of researching all the manufacturers of chain to find the best. I was enthusiastic about this assignment as I was the proud new owner of my Atlas, and gaining knowledge of a superior chain would be of benefit to me.
After weeks of research, comparing strength and wear properties, I found chains of all the US manufacturers to be exactly the same. A little reflection told why .... chain manufacturers made the plates, pins, and rollers from steel procured from one or two major steel suppliers. All manufacturers are forced to meet rigid dimensional specifications. Therefore, using the same steel, and making the parts to the same dimensional specs, no manufacturer could gain any advantage over the others. If a chain manufacturer elected to use an inferior steel for plates, pins, or rollers, their product would not meet ANSII strength specs.
Also, back in the 60's, no US chain manufacturer would endorse his product for motorcycle use, as the demands of a motorcycle far exceeded their own recommendations for load limits and lubrication.
Yes, the quality has come down. MC chains need only meet dimensional specs, and the use of inferior steel has become commonplace, either because of choice, i.e save $$, or because Chinese and Indian metallurgy is still in the bronze age.
Best to buy chains from Andy the Chainman, or from industrial suppliers who provide chains with all the appropriate US and Euro certifications. Never tell the counterman, the chain (or bearing) is for a MC, they will often refuse to sell it to you. My standard answer is "it is for an air compressor."
Slick