Not that I was ever a fan....

An interesting follow up. The marketing "expert" at AB has cost the company 5 BILLION DOLLARS so far, interesting article.
That Kid Rock video really torpedoed them.

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CULTURE / APRIL 13, 2023

Bud Light’s Toxic Brew

A week into the boycott, we can only ask: What was Bud Light’s VP of marketing thinking?



DOUGLAS ANDREWS

At the risk of dating ourselves, we remember the good ol’ days of Bud Light.

Maybe you remember them, too: the days when Anheuser-Busch, with its Budweiser and Bud Light brands, stood atop the beer world like a colossus. The days when Bud’s long-running “Real Men of Genius” campaign was, well, real marketing genius.

But a funny thing happened on the way to the beer aisle: 39-year-old Bud Light VP of Marketing Alissa Heinerscheid thought a creepy, cultish, fingernails-on-the-chalkboard trans activist would make a great company spokesman.

It didn’t work.

And not only did it not work — it backfired spectacularly. As the New York Post reports: “Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday. Anheuser-Busch stock fizzled more than 1.5% on Wednesday. The company is dealing with the fallout from conservatives over its deal with Mulvaney, the 26-year-old transgender influencer with more than 10 million followers on social media.”

Whoa. Who knew that a guy with more than 10 million social media followers might not have the right followers for an iconic Joe-Sixpack beer brand?

Here’s how Heinerscheid explained herself:

I’m a businesswoman. I had a really clear job to do when I took over Bud Light. It was this brand is in decline. It’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is sort of at the heart of evolution — you got to see people who reflect you in the work. And we had this hangover — I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.

The pictures of Ms. Heinerscheid swilling beer and blowing up condoms back in her own “fratty” days weren’t exactly — how shall we say this? — helpful.

Anheuser-Busch has bravely remained silent about its dunderheadedness and has “temporarily” suspended its social media efforts. Mulvaney, meanwhile, whined that he’s being bullied because he’s “an easy target.”

Whatever, dude.

As for Anheuser-Busch, the company best cinch down those Clydesdales. As Justin Kendall notes, “This boycott seems to have more legs than most.”

“It started out as a conversation on social media,” said Kendall, who’s the editor of a trade publication called Brewbound, “and has breached into mainstream media. Bud Light is the best-selling beer in the country, but it remains to be seen whether the drinkers who say they are never going to have another Bud actually follow through on the threat.”

A guy can dream, can’t he?

It’ll be a few more days until the sales numbers from the stores become available, but what was already a bad trend for the nation’s best-selling beer could get a whole lot worse. The Post continues, “Sales of Bud Light — whose share of the US beer market is the nation’s biggest at 10.6% — were down 0.4% to $974 million this year through March 26 compared to a year earlier.”

One Kentucky-based restaurant owner seemed to embody the prevailing sentiment when he announced on Facebook that he’d no longer be serving Budweiser because of the company’s alliance with Mulvaney. In a fit of understatement, he attributed the decision to “a lack of communication with their real-time plain folk customers.”

Indeed, if we can borrow from the captain in “Cool Hand Luke,” what wrecked the wokesters in the C-suite at Anheuser-Busch was failure to communicate. Some marketing geniuses, it seems, you just can’t reach.

Many years ago, we remember swearing off Sam Adams when the brewer said it would boycott the Boston St. Patrick’s Day Parade because parade officials wouldn’t allow the Rainbow Mafia to politicize the event. We haven’t had so much as a sip of Sam Adams since.

But what that Sam Adams moment lacked was virality. It lacked a catalyzing force that penetrated the popular culture and moved people by the millions.

Not so with Bud Light. The viral moment in this case — the moment that arguably cost Anheuser-Busch $5 billion (and counting) in stock value — was that 30-second video clip from Kid Rock, during which he tore into a supply of Bud Light with an automatic rifle and then dismissed the iconic brand and its parent company with a general call to fornication.

Grandpa was indeed feeling a little frisky that day, and Bud Light has been feeling it ever since.

So here’s to you, Mrs. Customer-Ignoring Company-Tanking Woke Marketing Executive. You thought making Dylan Mulvaney the face of Bud Light was real marketing genius, but now you can’t even give your toxic brew away at softball games and frat parties.

And that’s just as it should be for a business that thinks it knows better than its customers.
 
There are a few things make this controversy interesting and add strength to what looks like a grassroots boycott.

1) They have made it embarrassing to carry around a Bud Lite pack. The Dylan Mulvaney image made the beer brand and iconic blue can a pariah.

2) Beer is one of the most subjective of beverages. One is pretty much like the other (in the US anyway) when it comes to commercial lagers. It's easy to switch to another lite beer brand.

And this is a big one, 3) Women are starting to get angry. Women see Dylan Mulvaney as an offensive caricature. They see a flat chested boy flouncing around and doing an over the top impression of women that is as bad a Jolson doing a blackface minstrel show. Women have been subjected to biological males in their spaces and this my be the high water mark of LGBTQ support from straight woman.
 
I would add that of course US microbrew commercial lagers are exempt from the above generalization. There are many fine US microbrew lagers, which by no accident meet the definition of "beer:" barley malt, hops, yeast and water. Bud Light would not meet this definition since its grist comprises more adjuncts (cheap barley malt replacements which add to the alcohol content but not good taste) than barley malt and likely uses hop extracts that have been stabilized for shelf life.
 
I would add that of course US microbrew commercial lagers are exempt from the above generalization. There are many fine US microbrew lagers, which by no accident meet the definition of "beer:" barley malt, hops, yeast and water. Bud Light would not meet this definition since its grist comprises more adjuncts (cheap barley malt replacements which add to the alcohol content but not good taste) than barley malt and likely uses hop extracts that have been stabilized for shelf life.
I dont drink much but when I do its usually a black beer...ahoy me hearties :)
 
There are a few things make this controversy interesting and add strength to what looks like a grassroots boycott.

1) They have made it embarrassing to carry around a Bud Lite pack. The Dylan Mulvaney image made the beer brand and iconic blue can a pariah.

2) Beer is one of the most subjective of beverages. One is pretty much like the other (in the US anyway) when it comes to commercial lagers. It's easy to switch to another lite beer brand.

And this is a big one, 3) Women are starting to get angry. Women see Dylan Mulvaney as an offensive caricature. They see a flat chested boy flouncing around and doing an over the top impression of women that is as bad a Jolson doing a blackface minstrel show. Women have been subjected to biological males in their spaces and this my be the high water mark of LGBTQ support from straight woman.
3 females in my household, and your point 3 is the point I just don’t get.

I just don’t get why more women aren’t more angry about this shit. 100 plus years of fighting hard for women's rights is being undone by a handful of pantomime drag artists.

Its surreal.
 
3 females in my household, and your point 3 is the point I just don’t get.

I just don’t get why more women aren’t more angry about this shit. 100 plus years of fighting hard for women's rights is being undone by a handful of pantomime drag artists.

Its surreal.
Read this. Ask the women in your house to read it too. Then talk about it with them.


And beware the snowflakes who decry the ACLU. After all, who doesn't want civil liberties?
 
I’m honestly not really sure what your point is?

I don’t think that either of us are arguing that protecting rights for one group should automatically means degrading rights for another?
 
3 females in my household, and your point 3 is the point I just don’t get.

I just don’t get why more women aren’t more angry about this shit. 100 plus years of fighting hard for women's rights is being undone by a handful of pantomime drag artists.

Its surreal.
I have two females in the house and they didn't really care until a boy (yes a boy) started to dance around and talk about "getting a period." He was mocking something he knows absolutely nothing about while my daughter SUFFERS with it every 28 days. Feminist have complained endlessly about the "patriarchy" and yet have allowed real men, dressed up like the caricatures of women, to invade their spaces. I don't get it either.
 
3 females in my household, and your point 3 is the point I just don’t get.

I just don’t get why more women aren’t more angry about this shit. 100 plus years of fighting hard for women's rights is being undone by a handful of pantomime drag artists.

Its surreal.

They don't get angry because they already know men are idiots. Drag queens certainly don't threaten them, they're just wanna' be chicks on the outside looking in.

Another consideration...how much cash is that prancing squirrel in the bubble bath with its picture on the beer can pulling down from Social Media sources and AB...I would wager if he doesn't piss all that cash away hes set for life.

Here is another interesting fact, 75% of the males who transition from man to woman keep their dicks...now there's a fact that your grand daughter in 3rd grade needs to be made aware of!!
I'm keeping my dick...we have been good pals for 70 years and have agreed to see it through to the end..
 
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I have two females in the house and they didn't really care until a boy (yes a boy) started to dance around and talk about "getting a period." He was mocking something he knows absolutely nothing about while my daughter SUFFERS with it every 28 days. Feminist have complained endlessly about the "patriarchy" and yet have allowed real men, dressed up like the caricatures of women, to invade their spaces. I don't get it either.
I think it may have been Matt Walsh that said "if all these males transitioning to females had a proper women's period once a month this whole transgender fashion would be over in a week "
Talking to a mate yesterday who's wife is involved in education was saying that school girls wanting to be boy's is starting to overtake boys wanting to be girls
Girls are now strapping their breasts flat and claiming to be boy's
In almost every case these girls have a friend that's already done it
Another statistic I saw recently was that out of a school of 2300 children 500 of them felt they had been born into the wrong body !!!
 
And who are our children taught to look up to with constant praise.??....its all connected folks....and all part of the creation to cause disfunction in the family and to further confuse and divide society ...
 

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I think it may have been Matt Walsh that said "if all these males transitioning to females had a proper women's period once a month this whole transgender fashion would be over in a week "
Talking to a mate yesterday who's wife is involved in education was saying that school girls wanting to be boy's is starting to overtake boys wanting to be girls
Girls are now strapping their breasts flat and claiming to be boy's
In almost every case these girls have a friend that's already done it
Another statistic I saw recently was that out of a school of 2300 children 500 of them felt they had been born into the wrong body !!!
Careful, some of your plurals are trying to transition to possessive(')s.
 
So is this a USA thing ?

Or is this tolerate and excepting everything happening worldwide?

Speaking for the USA our future is sickening fruitcakes and child molesters will be the new norm.

Trans oh please give me a break you can’t change your gender never could and never will but now it’s the new normal .

What’s next trans species? I’m feeling like a blue tic hound the world around me must accept my new identity 🤕
 
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