Seems to me there are a few things out of the press reports that strike me:
"Norton is an iconic British brand celebrated across the world, and presents us with an immense opportunity to scale globally."
I read 'Emerging Markets' into this.
"For the deal, a new company named Project 303 Bidco Ltd. was incorporated and then acquired by TVS Motor’s Singapore subsidiary for 1 pound."
Look at the name. 300cc bikes are the bread and butter of the YVS line for India, which is the largest MC market in the world. Look for a Norton branded offering to compete with the likes of the KTM 390 and others, built in India.
And on s more speculative note, "Although Norton only has 58 staff on its books, their contracts are being transferred over to the new owner."
And
"We will extend our full support to Norton to regain its rightful glory.”
The first quote is very positive, IMHO. A lot of companies are asset only sales, and all employees lose their jobs. Intellectual horsepower notwithstanding.
Everyone knows the limitations of the 961, and the opportunity the V4 gives "Norton to regain its rightful glory.”
V4s may continue production and the race program restarts in UK under Indian leadership? Hopefully.