The needle rotates in a clockwise direction. You are driving it from the back of the gauge, so the direction of rotation is now counter clockwise. It's pretty obvious when you have it in your hands. I use a large common nail with a pyramid shaped point on it. Cut the head off and chuck it in your electric drill. With a small amount of pressure the point locks in the square drive recess.
The "connection" inside the gauge is magnetic, not strictly mechanical, so I don't think you can screw things up even if you got it wrong.