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If you can make something for £5 and sell it for £10 you obviously make a profit, but not if no one wants to buy your £10 product, as there is someone else selling something much better for the same price.


Greed, mismanagement, and lack of investment, were things that affected the whole of the British motorcycle industry, and are things that would have likely made companies like HD and Moto Guzzi (who also sold outdated designs) fail in exactly the same way as the Brit industry did.


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