I use VHT Roll bar and Chassis paint in a rattle can - no primer required. I sand the area smooth, wipe with denatured alcohol, cover what I don't want paint on with rags or newspaper, and spray 2-3 light coats. If the edges show I wait a while lightly sand again and spray more. It comes in gloss and flat. I use gloss - not real glossy and pretty much matches the original paint.
I've used what grandpaul says and it works well too, but I started using the VHT because it withstands higher temps.