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Frank,The marketing department at Plumstead had intended the name Matchless Cheetah 45, in line with the previous model names Matchless Apache, Trailblazer, Westerner, etc. However, at some time it was decided to sell the model as a Norton as well. Norton Cheetah didn't match other Norton model names, so the Cheetah name was silently droppped and the development number (prototype 11 or P-11) used instead, which catched on in the american market. Yes, the Berliners called the model P-11 and advertised it as such. (Btw, the predecessor was P-10 - the nameless 800cc DOHC prototype at Plumstead that was carried on in Volverhampton as project Z26 before being axed in favour of the old Atlas lump - go figure!).-Knut
Frank,
The marketing department at Plumstead had intended the name Matchless Cheetah 45, in line with the previous model names Matchless Apache, Trailblazer, Westerner, etc. However, at some time it was decided to sell the model as a Norton as well. Norton Cheetah didn't match other Norton model names, so the Cheetah name was silently droppped and the development number (prototype 11 or P-11) used instead, which catched on in the american market. Yes, the Berliners called the model P-11 and advertised it as such. (Btw, the predecessor was P-10 - the nameless 800cc DOHC prototype at Plumstead that was carried on in Volverhampton as project Z26 before being axed in favour of the old Atlas lump - go figure!).
-Knut
