He’s referring to the Norton clothing range that was part of the Garner vision, posh stores in So-Ho etc. Good quality fashion gear (not riding gear)... that was rather expensive.
I visited the So-Ho store, it was a great way for folk like us to spend 20-30 mins. I didn’t buy anything though. Store was largely empty of Joe / Josephine Public paying customers. I remember commenting at the time that this seemed a doomed folly (how many t shirts would they have to sell each day just to pay the costs?!?)...
Meanwhile, back in the here and now, it’s certainly worth a trip to your local TK Max... while stocks last...!