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Supermarkets dream up frictional names

Discussion in 'Access Norton Pub' started by Bernhard, Jan 10, 2019 at 5:27 AM.

  1. Bernhard

    Bernhard

    Joined:
    Apr 20, 2011
    Our wonder full super markets, not satisfied with the general public buying habits are, or have for some time been inventing frictional names out of a hat. Using fictional farm names is not unique. Aldi does it too. But it is a tactic that seems to go against the consumer trend for accurate information about where food comes from – something Tesco acknowledged and promised to improve after it was caught up in the horsemeat scandal in 2013.

    https://www.theguardian.com/lifeand...ms-a-marketing-strategy-past-its-sell-by-date

    https://www.farming.co.uk/news/tesco-faces-legal-threat-over-fake-farm-names

    https://www.dailymail.co.uk/news/ar...veryday-Value-discount-brand-s-not-alone.html
     
  2. jaydee75

    jaydee75

    Joined:
    Jul 2, 2012
    Frictional names?? You've been reading too many oil threads.
    JD
     
  3. Tornado

    Tornado VIP MEMBER

    Joined:
    Dec 5, 2017
    We have the omnipresent, self-contradictory " Fresh-Frozen" signage/labelling emblazoned on nearly everything here in North America.
     
  4. Bernhard

    Bernhard

    Joined:
    Apr 20, 2011
    You appear to have clearly not read the FULL post.