Green Globe Logo (2010)

Holmeslice

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Somewhere rolling around the the darker recesses of my brain is memory of a story I read years ago about the design and implementation of the Norton Green Globe logo; that no one liked it when it came out, but it was done by a HUGE and successful marketing company.

I ask because I just met a guy who works for a HUGE marketing company, and I believe it was the one who did the logo.

Can anyone point me to a place where this story exists? Or am I trippin'? (wouldn't be the first time).

-Kenny C.
NYC
 

L.A.B.

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Yes, it's true.

Wolff Olins is the name of the company.
 

Holmeslice

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L.A.B. said:
Yes, it's true.

Wolff Olins is the name of the company.

Well, thank you!
You have answered one of my biggest questions, but can you (or anyone) point me to the story?

I met a guy last week who is a director for Wolff Olins and we had a long chat about this. He was barely born in the 70s, but as he was telling me about his company and how they did the Apple Records logo, among other things, I knew it was the same company.

I'd like to point him to some sort of printed story about the whole brouhaha.

Thanks,

-Kenny C.
NYC
 

L.A.B.

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http://business.timesonline.co.uk/tol/b ... 705926.ece

"THE year is 1967, the Sixties are swinging, the mini is mini and a young ad exec in London has a cool idea for selling the new Norton Commando motorcycle.
Michael Wolff, of Wolff Olins, wants to use a solid green circle as the signature on what was to become one of the world’s coolest motorbikes. No name, no logo, just green.

The blob would go on the speedometer and tachometer, on badges, key fobs, T-shirts. Green balloons would float above football stadiums, a green vinyl single would promote the Norton.

“It was a symbol of almost arrogant simplicity. It represented nothing. It was just a thing in itself. Michael Wolff believes that people are as moved by apparently meaningless objects as by logical argument, and that this influence has barely been exploited,” explained a Wolff Olins publication of the period.

Notice the past tense. Norton hated it. And while a modified green blob can still be seen on the clocks of old Nortons, the rest of the campaign was scrapped."

________________________________________________________

There's also a page on the subject included in Mick Duckworth's book "Norton Commando"

Wolff Olins were responsible for the 'green blob' which was later refined into the green globe symbol still used today by Andover Norton but I'm not sure Wolff Olins had anything to do with that or not.
 

Holmeslice

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Brilliant. Thank you. My friend will get a kick out of this. Wolff Olins is quite a company. They do marketing and logos for some pretty big stuff - like entire countries! They just did a logo for Portugal, and for NYC, among thousands of others we see and identify with every day.

Yes, I suppose it is Mick Duckworth's Norton book I read it in, as that's a book close to my heart for obvious reasons.

And personally, I like the Green Globe.

Thanks Les.

-Kenny C.
NYC
 

DogT

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LOL, and then they called it the "Death Star".

Dave
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I like the green globes on my tach and speedo faces.
Lends sort of a mystery to the casual Norton enthusiast who ganders over at the fuel station.
As if the 70's yellow wasn't enough of an attention grabber. :p
Saturday, I drove through a whole town of bikers.
Everything there from the 50's to present.
I get a two thumbs up by a couple modern Triumph riders as I did a drive by.
It was good to be me on my yellow Norton :wink:
Marshal
 
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I think the greatest designer of the 20th century was Raymond Loewy. He had his hand in everything - from kitchen gadgets to cars and trains. He also designed some of the best-known logos in the world such as:

Coca-Cola
Exxon
BP
Shell Oil
International Harvester
United Airlines
TWA
NASA
US Postal Service
Nabisco
Canada Dry
and about a hundred others - many still virtually unchanged from his original design.

He even designed the Hillman Minx of the '50s-60s(OK, nobody's perfect!), which helps explain some styling similarities between the Minx and the Studebakers of the same period.
 
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At the Motorcycle Show in London where the Commando was introduced (late fall 1967), the bikes on the stand had the silver metallic tank and seat fairing, the orange seat and the green glob badges on the tank.

One commentator queried whether the whole thing had been financed by the Republic of Ireland (whose flag was green, orange and white). Another commentator overheard a potential customer asking where the switch was for those turn signals on the petrol tank, and why were they green?

As I understood it, the cost of that PR disaster was about equal to the previous two year's profits! I don't think N-V was ever profitable again.
 
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I think it was pretty smart to take a bike with an engine and trans design already 20 years old, combine them with a rubberized mount and market the package as the next great cool new idea.
With the sexy ads it was the bike I lusted after (I hoped the girls came with the bike) and I'm willing to admit the marketing worked for me.
However the girls were more effective than the green globe would have ever been.

Bob
 

Dommie Nator

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Thread resurrection I know, but I've only just read the book and came across when the blob transformed into the globe (better imho).
Apologies if any copyright breaches have been incurred so delete if necessary.
15822829651713159102597665480504.jpg
 
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I got it from here

https://yourwatchdesign.co.uk/design-your-own-watch

Its just a cheap Chinese watch movement but they do personalisation of the watch face, they should still have my artwork on file. If not I can provide a copy if I can find it. Its battery powered which lasts a year or 2.

I have one of the original watches from the 80's made in UK but its broken and worn badly so this was a cheapish way of replacing it.
 
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